AI Generated videos of cats are adorable. Many companies are offering Artificial Intelligence (AI) generated websites in seconds. Content marketing companies are dropping rates while content writers are finding it hard to find work because AI can generate content for your website at little-to-no cost. Why is this not the way to go?
Put simply, if you always take shortcuts, eventually you get cut short. Potential customers being able to find your website on search engines like Google is vital. Good Search Engine Optimization, or SEO, is based on good content, good websites linking to you, your own credibility, and authority.
Doing content in your own words, your own expertise, and your own experience is vital going forward. As more small businesses rely on Artificial Intelligence (AI), you can stand out by staying original. You will likely outlive many competitors, stay in the game longer, and succeed where others may fail.
What you may not know is your current website traffic may be at risk. AI Search results and use of Chat GPT and other AI tools are changing the way people find information and how your business is found. This can mean fewer clicks, fewer visitors, and less business.
Organic traffic can drop due to AI results and it’s time to prepare for this now.
The instant summary, or ‘search generated summary’ that AI produces on search is great for users but can be bad for your business. Prospective customers may not click through to your website if they get a summarized result in seconds – you may lose an opportunity to generate a lead or make a sale.
How do you still get your business found online and counteract this drop in traffic? There are still a lot of great opportunities to optimize your website to rank in the new world.
Google will likely continue to prioritize high quality trustworthy content to help users get credible answers. It means your content must include experience, expertise, authoritativeness, and trustworthiness.
AI often generates general content that dilutes the authority of our brand and go against what Google is looking for in high quality results. Google has de-indexed websites high in AI content. Undeclared AI use on YouTube videos can be reported for removal from the platform. Your content must be original. In a world where everyone is using AI to bulk create, this is where you can have an edge.
Your customers know your voice. They know when what’s AI generated on a website doesn’t match the expertise you offer in your business. Keeping your voice and expertise on your website is vital.
The biggest disruptions due to AI are still yet to come. Prepare now so you’re not caught off guard.