Building Your Facebook Business Page Interest

There are several things you can do to build Facebook Business Page Interest and Stand Out from the ‘Stream of Chaos’ known as the Facebook Newsfeed:

Pre-Plan:

  • Your company needs a banner with a call-to-action as it’s timeline header imag
  • Your company content should be entertaining, informative and inspiring.
  • Your company should ‘comment as’ and be sure to share posts with yourself on different days.
  • Your company should observe posts that they and others respond to personally
  • Your company should assess what content is popular to their ‘best referrers’.
  • Your company should assess 3 competitors Facebook pages
  • Your company should discuss with partners (realtors, homebuilders, etc) joint strategies to package services in Facebook posts, i.e. doing a short video at a homebuilders site.
  • Your company should discuss fun social-media friendly activities to photograph during special events.

What Kinds of Images to Post:

  • Posts with images are more likely to be shared or reposted.
  • Your company will need to decide on an attention getting image or two
  • Your company will need to avoid canned photos – they look uninteresting
  • Your company will want to get interactions with this photo and get enough interest for someone to take the next step.
  • Your company will want something that stands out in the ‘stream of chaos’ that is a newsfeed and generates attention

Giveaway:

  • It takes time to build a following but giving away digital items may help.
  • Most are not ready to take action right now.
  • Your company will need to be patient – it doesn’t happen overnight.
  • Your company can offer some info and then more information. People see the value then get the value.
    • Something of value…i.e. a video or guide
    • Something specific
    • Something flexible
    • Something Smart
  • Some examples of what Your company can offer include:
    • Pdf reports
    • Pdf tips
    • Audio
    • Video
    • Live Event
    • Give away something easy.
  • When you offer this, collect an email address and then make the item available so you can do some follow up with the people who download your item.